Sampled from 5 of 9Now's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C242C bg
#3B4249
#04BCDC accent
#FFFFFF text
With 9Now, you can: Stream your favourite Channel 9 shows and 9Now Exclusives from your iPhone, iPad or on the big screen with Apple TV and Chromecast. Live stream TV shows, sports and news programs from Channel 9, 9Go!, 9Gem, 9Life and 9Rush on your iPhone, iPad, Apple TV or Chromecast. Stream the news live and catch up on news programs including 9News, TODAY, A Current Affair and 60 Minutes. Resume watching an episode from where you left off at any time from your iPhone, iPad, Apple TV or any other device using your free account. 9Now is free and easy to use. Simply download the app, create an account and start streaming. If you experience any issues with 9Now please send feedback directly to support@9now.zendesk.com so we can assist you as soon as possible. Please note: This app features Nielsen’s proprietary measurement software which will allow you to contribute to ma…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are 9Now's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 9Now runs a dark set with one background colour (#1C242C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04BCDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.