Sampled from 4 of NBC Sports's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#242424 bg
#424242
#D4240C accent
#FFFFFF text
Watch thousands of LIVE sporting events along with the latest episodes of your favorite NBC TV shows anytime with the new NBC Sports app! Stream top leagues and live events from NBC Sports including: • Sunday Night Football • Sunday Night Baseball • Olympic and Paralympic Games • NBA • PGA TOUR • Premier League • Big Ten Football & Basketball • Notre Dame Football • NASCAR Cup and Xfinity Series • French Open • Kentucky Derby, Preakness Stakes, Breeders’ Cup Never miss a moment from your favorite teams with NBC Sports Regional Networks. • NBC Sports Bay Area and California - Warriors, Giants, 49ers, A’s, Sharks and Kings • NBC Sports Boston - Celtics and Patriots • NBC Sports Philadelphia - Sixers, Phillies, Flyers and Eagles FEATURES: • Watch marquee NBC Sports events LIVE! • Access video clips, preview upcoming events and check out highlights from past events • Relive all the …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are NBC Sports's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NBC Sports runs a dark set with one background colour (#242424) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D4240C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.