Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of Ulta Beauty: Makeup & Skincare's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#F46414 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Download the Ulta Beauty app today and get everything you love about Ulta Beauty right at your fingertips. Track your Ulta Beauty Rewards™ points progress, activate membership and app-exclusive offers and redeem points anywhere, anytime. Discover the updated GLAMlab® for virtual try-on, Foundation Shade Matcher to find your perfect shade and Skin Analysis for a customized skin care recommendation. • Shop by category and filter by brand, price, rating, bestsellers & new arrivals. Discover brands you’ll find exclusively at Ulta Beauty and celebrate, amplify and support underrepresented voices in the beauty industry. • Discover Conscious Beauty at Ulta Beauty®—choices for you and for your world. Shop the brands that share your values with our five pillars: Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging and Give Back. • Book a beauty service at The Salon™ at Ulta …
App details
What you can learn from Ulta Beauty: Makeup & Skincare
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Ulta Beauty: Makeup & Skincare's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ulta Beauty: Makeup & Skincare runs a light set with one background colour (#FCF4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F46414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.