Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Ovia Cycle & Pregnancy Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#1C248C accent
#111111 text
Screenshots
Icon palette
About this app
At Ovia Health by Labcorp, we’re here to empower women at every stage of their health journey—from your period through fertility, pregnancy, postpartum, perimenopause, menopause, and beyond. With personalized tools and data-driven insights, Ovia empowers women to make informed decisions and access the care they need, whenever they need it. Whether you're tracking your period, trying to get pregnant, monitoring your pregnancy, recovering postpartum, navigating perimenopause, or tracking your health, join millions of Ovia users. Consistently rated one of the best women’s health apps, Ovia helps you stay on top of all your women’s health needs – in one trusted place! YOUR HEALTH IN YOUR HANDS ◆ Personalized email summaries and reminders to help you make the most of your experience and manage your health ◆ Period & Fertility calendar - Fertility forecasting algorithm predicts your fer…
App details
What you can learn from Ovia Cycle & Pregnancy Tracker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Ovia Cycle & Pregnancy Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ovia Cycle & Pregnancy Tracker runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C248C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.