Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of giffgaff's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCC41C bg
#DDAC18
#6C540C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The giffgaff mobile app lets you manage your giffgaff account with the tap of your phone. You can check your data use on the go and connect to literally thousands of WiFi hotspots all across the UK with WiFI Extra. But that's just the start of what the app can do. It's a bitesize wonder. - Check how much data you have left - Buy or renew a plan - Keep an eye on when your plan expires - Add credit or turn on auto top up - Pay with a saved card or PayPal - Redeem a voucher - Access the community - Add multiple giffgaff accounts - Access thousands of WiFi hotspots across the UK with WiFi Extra You'll need your giffgaff member name and password to log in. If you're new to giffgaff, order your free SIM card now: https://www.giffgaff.com/orders/free-sim
App details
What you can learn from giffgaff
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are giffgaff's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: giffgaff runs a light set with one background colour (#FCC41C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C540C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.