Screenshot style breakdown
Sampled from 6 of Ohio Lottery's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C4474 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
There’s a whole lot you can do with the Official Ohio Lottery App: From checking those big jackpots to scanning your tickets to find out if it’s a winner. And hey, why not cash in those eligible winning tickets straight to your bank account? Stay in the loop with the newest Scratch-Offs releases and rack up points and snag cool prizes through MyLotto Rewards®. Use the ePlaySlip to save your lucky numbers and find the nearest Ohio Lottery retailer to grab your tickets. It's a whole lot of fun packed right into your pocket! Lottery players are subject to Ohio laws and Commission regulations. Please play responsibly. Continued use of GPS running in the background can dramatically decrease battery life.
App details
What you can learn from Ohio Lottery
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Ohio Lottery's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ohio Lottery runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C4474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.