Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of BCBSTX's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#047C04 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The Blue Cross and Blue Shield of Texas (BCBSTX) app provides access to the Blue Cross and Blue Shield of Texas member information and resources. BCBSTX app also provides shopping information such as getting a quote and tracking an application. Members can: • Login, register or change password • Easily access coverage, claims, and ID • Check deductible and out of pockets amounts • Find an in network doctor, hospital or facility • Find a nearby urgent care facility • Estimate the costs of procedures, tests and treatments • View patient reviews and average wait time • Search for doctors that speak Spanish • View medical benefits and copay levels • View pharmacy benefits and copay levels • Send ID to Apple Wallet for offline access • View their Explanation of Benefits • Log in via Touch ID • Share ID Card • Members with applicable pharmacy coverage can search for drug information and c…
App details
What you can learn from BCBSTX
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are BCBSTX's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BCBSTX runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #047C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.