Sampled from 6 of PhonePe Business: Merchant App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#047C04 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 9.7 words on average (longest 16).
The PhonePe Business App is your gateway to a digital payments acceptance network spanning 3.8 Crore merchants! You can set up your business account & accept payments, track transactions, receive settlements, apply for a loan & much more. Once your account is activated, download the payment QR sticker & start accepting payments from Google Pay, Paytm, BHIM, BharatPe, Amazon UPI etc. Order free QR stickers & get them delivered to your store, across India. Key Benefits of PhonePe Business App Easy payment acceptance: Use the PhonePe QR to accept payments from all BHIM UPI apps. The PhonePe QR also supports other payment modes like Credit & Debit Card & Wallets. Get instant help: Resolve queries using our user-friendly Chat Bot in the Help section. You can also reach out to our helpdesk on the PhonePe Business app. Direct settlement into your bank account: Money is transferred safely …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are PhonePe Business: Merchant App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PhonePe Business: Merchant App runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #047C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.