Screenshot style breakdown
Sampled from 6 of Beat the Microbead's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C4C4E4 bg
#ACACC8
#EC6C9C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The Beat the Microbead app is the fastest way to learn if your cosmetics and personal care products contain plastic ingredients. This app uses state-of-the-art text recognition technology. Just scan the ingredients of your products and check them for microplastics. Not only that, but you can also get to know microplastic-free brands certified by us. How does it work? It’s straightforward: you can scan products with four easy steps: - Find the ingredients list on your product. - Position the full list within your camera frame. - Make sure the ingredients are clear to read. - Take a picture to scan! A traffic light rating system - RED: Products that contain microplastics. - ORANGE: Products that contain what we call “sceptical” microplastics. With this, we mean synthetic polymers for which there is not enough information available. - GREEN: Products that do not contain microplastics. …
App details
What you can learn from Beat the Microbead
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Beat the Microbead's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Beat the Microbead runs a light set where the background shifts from screenshot to screenshot (first shot #C4C4E4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC6C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.