Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Daily Mail Newspaper's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043C54 bg
#27576B
#945C84 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
DailyMail+ Editions brings you the digital editions of the Daily Mail and The Mail on Sunday newspaper directly to your iPhone and iPad. Enjoy Britain's favourite newspaper wherever you are, with unrivalled access to award-winning columnists, expert opinion, recipes, TV listings, podcasts, puzzles, magazines and much more. Whether you're starting your day with your favourite columnist, planning dinner with Recipe Finder, browsing the TV Guide, or settling down with a crossword, DailyMail+ Editions puts everything you love about the Daily Mail newspaper in one place. YOUR NEWSPAPER, DELIVERED EVERY DAY Get the full digital edition of the Daily Mail and The Mail on Sunday delivered straight to your device. Available from around 11pm the night before publication, so your newspaper is ready when you wake up. Enable automatic overnight downloads and your edition will be waiting for you b…
App details
What you can learn from Daily Mail Newspaper
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Daily Mail Newspaper's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Daily Mail Newspaper runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #043C54) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #945C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.