Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Tesla's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#14141C bg
#34343B
#7C1414 accent
#FFFFFF text
Screenshots
Icon palette
About this app
The Tesla app puts owners in direct communication with their vehicles and energy products anytime, anywhere. With this app, you can: - Check charging progress in real time and start or stop charging - Heat or cool your car before driving – even if it's in a garage - Lock or unlock from afar - Locate your vehicle with directions or track its movement - Send an address from your favorite apps to start navigation in your car - Allow your passengers to quickly control media - Flash lights or honk the horn to find your vehicle when parked - Vent or close the panoramic roof - Summon your vehicle out of your garage or a tight parking space (for vehicles with Autopilot) - Update your vehicle software from wherever you are - Engage with Powerwall: monitor how much energy is stored from solar, used by your home, or exported to the grid - Download your solar production and battery usage data Not…
App details
What you can learn from Tesla
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Tesla's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Tesla runs a dark set with one background colour (#14141C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C1414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.