Sampled from 6 of Google Maps's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04644C accent
#111111 text
Explore and navigate the world with confidence using Google Maps. Find the best routes with live traffic data and real-time GPS navigation for driving, walking, cycling, and public transport. Discover over 250 million businesses and places - from restaurants and shops to everyday essentials – with photos, reviews, and helpful information. Navigate the world, the way you want: • Get to where you need to go with fuel-efficient route options • Find the best route with real-time, turn-by-turn voice, and on screen navigation • Save time with automatic rerouting based on live traffic, incidents, and road closures • Catch the bus, train, and ride-share effortlessly, with real-time updates • Find bike or scooter rentals to get around more easily Plan trips and experiences effortlessly: • Preview an area before you go (e.g. parking, entrances) with Street View • Use Immersive View to experienc…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Google Maps's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Google Maps runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04644C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.