Screenshot style breakdown
Sampled from 6 of IMQ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#0C5CA4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
La app IMQ cuida de sus clientes ofreciéndoles una nueva forma de gestionar su salud en cualquier momento y desde cualquier lugar de manera rápida, fácil y sencilla. Con la app IMQ nuestros clientes pueden: Contactar con su médico asesor Consultar su historia clínica Pedir cita online con su médico Buscar médicos o centros cercanos Consultar informes médicos, analíticas y radiografías Subir informe de otros médicos y centros para tener toda la información de salud en un solo lugar Hacer videoconsulta Crear alarmas de medicación Consultar próximas citas Contactar con tu gestor personal Solicitar autorizaciones Consultar recibos y copagos Acceder a la oficina online para el resto de gestiones En IMQ queremos dar el mejor servicio a nuestros clientes y satisfacer sus necesidades de salud. Descarga la nueva app IMQ y comienza a disfrutar de sus venta…
App details
What you can learn from IMQ
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are IMQ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IMQ runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C5CA4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.