Sampled from 4 of 徽商银行's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC1C14 accent
#111111 text
Reading the caption text from the screenshots in your browser…
徽商银行个人移动金融门户秉承开放、共享、智能、互动的设计理念,以账户管理为核心,融合“花、赚、借、还”等多个场景,连接跨银行、跨账户、跨行业多种产品和服务,致力打造更智能化、人性化的产品,为用户带来更便捷、更轻松的金融服务体验。 1、 超级账户 将客户的单张卡片、单个账户升级为场景化、智慧型的全能账户群,实现对用户名下的本行、他行账户的统一管理,涵盖个人借记卡、信用卡、他行账户、电子账户等。 2、 超级支付终端 建立开放的银行系移动支付新模式,将金融机构、第三方支付机构、线下商户和手机厂商等多维度重新整合,打造区域性个人移动支付总入口,实现本行和他行卡的线上、线下支付,二维码支付将不再受到商户、支付机构、清算机构不同的制约,形成统一的移动支付解决方案。 3、 超级安全 利用手机作为安全认证工具,不增加额外设备的条件下,实现“手机就是Ukey”,可满足用户50万元以内的日常交易需求,极大的提升了用户使用手机银行的交易安全性,在同行业内居于领先地位。 4、 云端银行 在为用户提供丰富的移动金融产品的基础上,重视人性…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 徽商银行's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 徽商银行 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC1C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.