Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Willy:s's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#E4041C accent
#111111 text
Screenshots
Icon palette
About this app
Willys app är för dig som är Willys-kund! I appen kan du bland annat handla och se erbjudanden från Willys och Willys Hemma. Erbjudanden Ta del av alla aktuella erbjudanden från Willys. Här kan du se både veckans kampanjer och eventuella personliga erbjudanden. E-handla Handla direkt i appen! Här kan du e-handla från Willys till samma låga priser som i butik. Du väljer själv om du vill hämta upp dina kassar i butik eller få dem levererade hem. Scan & Go Nu har vi gjort det ännu enklare att handla i våra butiker. Med Scan & Go kan du självscanna dina varor och handla direkt i mobilen. Inköpslistor Skapa inköpslistor genom att lägga till erbjudanden eller andra varor i din lista. Du kommer enkelt åt dina inköpslistor i appen eller när du loggar in på willys.se. Dessutom kan du dela dem med andra personer som ingår i ditt hushåll. Meny Här har vi samlat information om dina köp hos …
App details
What you can learn from Willy:s
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Willy:s's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Willy:s runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4041C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.