Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Emma's Diary Pregnancy Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6C2474 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
No.1 pregnancy app in the UK, voted by mums. Download the Emma’s Diary Pregnancy & Baby app today to track your pregnancy and baby milestones – until your little one reaches the age of two! Here’s a full list of the amazing features, tools and exclusive benefits you’ll have access to… --- FREEBIES --- With our app, accessing your FREE pregnancy & baby products has never been easier – including a FULL PACK of Pampers nappies, along with lots of other essentials to pack in your hospital bag, to help you get prepared for the arrival of your new baby. --- BABY NAME GAME --- Access thousands of baby name ideas, where you can simply swipe right to create your ultimate shortlist. Plus, you can share your favourite baby names with your partner where they can rate them! Come on, let's play the baby name game! --- WEEK BY WEEK PREGNANCY TRACKER --- With our free pregnancy app you’ll get acce…
App details
What you can learn from Emma's Diary Pregnancy Tracker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Emma's Diary Pregnancy Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Emma's Diary Pregnancy Tracker runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C2474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.