Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Entrust Identity's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6C2474 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The Entrust Identity mobile application is the new Entrust mobile platform for delivering strong identity credentials to both employee and consumer users. With this version of the application, users will continue to benefit from the authentication and transaction verification capabilities that replace hardware tokens, while adding advanced password reset capabilities for employee use cases. One Application, Multiple Uses The Entrust Identity application allows you to create identities and activate unique one time passcode soft token applications for use with different organizations that use the Entrust Identity IAM platforms for strong authentication. Verify Transactions Protect yourself when initiating any type of online transaction such as account login, financial transactions, etc by receiving confirmation of your transactions right to your mobile application. Confirm the details a…
App details
What you can learn from Entrust Identity
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Entrust Identity's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Entrust Identity runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C2474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.