Sampled from 6 of healow's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4CC4E4 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 3.5 words on average (longest 5).
healow™ lets you communicate with your doctor’s office and access up to date medical records. You will be able to access your appointments, lab results, vitals, manage medications and other personal data all within one app. From the healow™ app you can manage multiple accounts and access your and your family’s medical information. Find a doctor and book your appointment - fast, free & easy, at your convenience – morning, noon or late at night! No more waiting on the phone with your doctor's office for an appointment. Find an appointment that works for you and book instantly – on the go! Set your goals and track them easily using trackers. Use our weight management & activity trackers to reach your fitness goals. Track your numbers regularly to watch the trends change and share your progress with your doctor. Stay motivated to make healthy choices.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are healow's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: healow runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4CC4E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.