Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Premier Inn Hotels's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4E4E4 bg
#C8C8C8
#541C64 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Our Premier Inn app has had a makeover! Download today to find great value rooms, book with flexible rates, manage your existing bookings and more. The Premier Inn app gives you access to 800+ hotels across the UK, Ireland and Germany at low prices. Whether you’re planning family holidays, business trips or weekends away, you’ll always find the best rate when you book direct. Plus, you can now check availability across all our hotels, book a room within your budget using our Flex, Semi-Flex and Non-Flex rates and add extras like our Premier Inn Breakfast or Meal Deal to your booking all through our handy app! - Search for your next stay by city names, hotel names, or nearby attractions and landmarks. - Check availability, room amenities, and all the best things to do nearby before booking directly on the app! Other exciting app features are coming soon – keep an eye out for updates!
App details
What you can learn from Premier Inn Hotels
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Premier Inn Hotels's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Premier Inn Hotels runs a light set with one background colour (#E4E4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #541C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.