Sampled from 5 of Cardiograph Heart Rate's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4E4EC bg
#C8C8CF
#6C2C6C accent
#111111 text
This heart rate monitor is not a prank, it actually works! By placing your finger on the camera of your phone, the app monitors color changes that are related to your pulse and delivers highly accurate heart rate data. This product is constantly tested by doctors, nurses and fitness professionals and it really works! Now you have a surefire way to keep tabs on your heart rate in the palm of your hand. Whether at the gym, on a run, or just after a casual tennis match, this meter will provide you with reliable data. With this app you can: - Check your heart rate. - Check a real time PPG graph which shows your every heartbeat. - Monitor your cardio workouts in real time. How to use: Gently place the tip of your finger on the camera lens so it completely covers it. Hold your phone steady. (DISCLAIMER: This app is not a piece of professional medical equipment, and while its readin…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Cardiograph Heart Rate's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cardiograph Heart Rate runs a light set with one background colour (#E4E4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C2C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.