Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Calendars・Daily Planner, To do's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCDCDC bg
#DDC1C1
#4C1424 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Calendars by Readdle is the all-in-one calendar, task manager, daily planner, and habit tracker — seamlessly working across all your Apple devices: Mac, iPhone, iPad, and Apple Watch. Plan your day, build better habits, boost productivity, and stay organized with powerful features and smooth sync between all your devices. What you can do with Calendars: • View and manage your calendar with daily, weekly, and monthly views • Create events, set reminders, and never miss important dates • Use the built-in agenda planner to focus on what matters most • Organize your to-do list and manage your tasks with ease • Quickly add events or to-do items using natural language • Build routines and track your habits to stay consistent • Take a guided productivity course to improve time management and focus • Sync across devices with Google Calendar, iCloud, and more • Customize your planner …
App details
What you can learn from Calendars・Daily Planner, To do
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are Calendars・Daily Planner, To do's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Calendars・Daily Planner, To do runs a light set with one background colour (#FCDCDC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4C1424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.