Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of ACOG's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C745C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The American College of Obstetricians and Gynecologists Ob-Gyns: Download the ACOG app and stay connected with authoritative information from the leading experts in women’s health care. Get valuable tools, resources, and clinical guidelines to help you in your practice. • EDD Calculator – Calculate the due date according to guidelines jointly developed by ACOG, AIUM, and SMFM • Indicated Delivery (ACOG members only) – Provides members with suggestions related to the timing of delivery based on selected conditions, the patient’s EDD/EGA, and ACOG’s clinical guidance • Clinical Consensus, Clinical Practice Guidelines, and Practice Advisories – Get the latest on techniques, clinical management issues, and emerging issues in obstetric and gynecologic practice • And more!
App details
What you can learn from ACOG
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are ACOG's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ACOG runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C745C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.