Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of South China Morning Post: News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#041C54 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The South China Morning Post (SCMP) has been the most authoritative voice reporting on China and Asia for more than a century. As Hong Kong’s English-language newspaper of record, our international team of Asia experts, reporters, journalists, photographers and filmmakers are dedicated to providing breaking news and analysis from Hong Kong, China and beyond. Our unique home base of Hong Kong allows us to have in-depth understanding of the China story from an insider’s perspective, while enjoying a high level of press freedom and independence granted by the city’s special constitutional principle of “One country, two systems”. Today, our dedication to representing the region with our editorial motto, “truth and fairness” is more relevant than ever before. Our new app is our biggest app update ever. The update lets you explore curated content tailored to your news interests with My News…
App details
What you can learn from South China Morning Post: News
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are South China Morning Post: News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: South China Morning Post: News runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #041C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.