Sampled from 4 of PetDesk's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4FC bg
#DDD6DD
#6C1CAC accent
#111111 text
Our goal is to help your pets live longer, happier, and healthier lives. PetDesk puts you at the center of your pet’s health needs by seamlessly connecting you with the best pet care professionals near you. Now it’s easy to be the best pet parent you can be. Effortlessly manage your pet’s health in one place with these indispensable features: APPOINTMENTS With our 24/7 appointment request tool, your favorite pet care providers are always just a few taps away. REMINDERS, MESSAGES AND TO DO’S Sync reminders and add custom to-do’s to your calendar. PROVIDERS Add and quickly view your pet care professionals in one place (veterinary clinics, grooming facilities, boarding, pet daycare, and more!). LOYALTY Earn points for every dollar spent at your favorite pet care provider locations. MEDICATION REQUESTS Easily request medication refills for your pets.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are PetDesk's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PetDesk runs a light set with one background colour (#FCF4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C1CAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.