Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of AHA PALS's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6424A4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
We continue to iterate based on real-time clinician feedback so that you will have the best experience providing life-saving care at the bedside. The AHA PALS app was developed by Harvard-trained physicians, in collaboration with the American Heart Association (AHA), to help fellow physicians, physician assistants, nurse practitioners, and emergency medical technicians (EMT) deliver the highest level of pediatric advanced life support (PALS) at the point-of-care. This project was inspired by the tremendous success of our AHA ACLS app, which has thousands of clinician users in over 180 countries. Importantly, real-time feedback from our clinician users continuously drives improvements in app design, features, and function. AHA PALS is the only app to have all content vetted by both the American Heart Association (AHA) science team (with license to use PALS content) and practicing Harv…
App details
What you can learn from AHA PALS
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are AHA PALS's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AHA PALS runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6424A4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.