Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Tesco Mobile's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECEC bg
#D6CFCF
#3C8CC4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The new Tesco Mobile app is here! Whether you’re a pay monthly or pay as you go customer, our new app gives you all the useful features you need, exactly when you need them. Think of it as your phone’s helpful companion. You can view your bills and usage, top up and manage your bundles, set safety buffers and check out your upgrade options. All of this is available instantly, any time of day or night — so there’s no need to visit our Phone Shops. Still need additional support? No problem, our friendly customer services team are here to help. We’re available 7am – 11pm every day via secure in-app chat. Even if we’re not online, you can still drop us a message and we’ll respond as soon as we’re back. Take a closer look at everything you can do on the app: Pay monthly • Manage all the mobile numbers on your account and choose your Family Perks • Track your monthly data, minutes and …
App details
What you can learn from Tesco Mobile
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Tesco Mobile's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Tesco Mobile runs a light set with one background colour (#F4ECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C8CC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.