Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of PC Optimum's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4F4 bg
#DDD6D6
#AC2C24 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The rewards program unlike any other. With exclusive events and offers based on the items you buy most, the PC Optimum program is tailored specifically to you. And the more you use the program the better it gets – and the more free stuff you get. Load offers, earn and redeem points and manage your account all through the convenience of the PC Optimum app. IMPORTANT DISCLOSURES AND CONSENT In order to understand current and future consumer interests and to improve or develop new products, services, programs, promotions, contests or events, President’s Choice Services Inc. may track and analyze your use of the application, including offers viewed, opt-out preferences, click-throughs and other use of features. We may collect personal information and non-personal information electronically, directly from you or through third parties. For instance, we may access personal information about …
App details
What you can learn from PC Optimum
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are PC Optimum's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PC Optimum runs a light set with one background colour (#FCF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC2C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.