Sampled from 5 of DEICHMANN Schuhe's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#847C74 bg
#958E87
#2C3C5C accent
#FFFFFF text
Dein persönlicher Shopping-Assistent für deinen Traumschuh: die Schuh-App von DEICHMANN! Ob modische Schuhe, trendige Taschen oder coole Accessoires – einfach mobil bestellen und kostenfrei nach Hause liefern lassen. ••• Willkommen bei DEICHMANN – Schuhe für alle & Trends zum besten Preis ••• Entdecke die aktuellsten Schuhtrends bei DEICHMANN – dem größten Schuhhändler Europas. Bei uns findest du eine Vielfalt an Modellen, Marken & Größen. Mit kostenlosem Versand und 60 Tagen gratis Rückgaberecht bieten wir dir ein unkompliziertes Shoppingerlebnis, das sich ganz auf deine Bedürfnisse konzentriert. ••• Schuh-Styles, so einzigartig wie du ••• - Erhalte persönliche Schuhempfehlungen von Top-Marken wie Nike und adidas - Speichere deine Lieblingsschuhe auf deinem Wunschzettel - Lass dich über SALE-Aktionen, Preisnachlässe und Gutscheincodes auf dem Laufenden halten ••• Schuhe & Accessoi…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are DEICHMANN Schuhe's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: DEICHMANN Schuhe runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #847C74) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2C3C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.