Sampled from 6 of Longo’s's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#FCBC04 accent
#111111 text
Discover a world of culinary delights with the Longo’s App! Indulge in delicious deals and find endless meal inspiration, all at your fingertips. Savour convenience by using Preorder for Pickup, giving you a hassle-free shopping experience. Shop tasty Catering options to discover a unique assortment of fresh, curated hand-made trays and platters to serve at your next event. Download now and let a modern Italian market experience come alive in your hands. Longo’s now has 40 stores in the Greater Toronto Area. Family-run since 1956 and dedicated to offering the best food experiences, we focus on fresh foods, supporting local farmers and providing personal customer service. We only select products you can trust because we simply wouldn’t serve your family anything we wouldn’t be happy to serve our own. That’s our promise, backed by Longo’s family standards. Save time when you preorder …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are Longo’s's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Longo’s runs a light set with one background colour (#FCF4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCBC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.