Sampled from 6 of Atlantic Data Digital ID's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#0474AC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Atlantic Data Digital ID is an online identity to be used for a UK DBS Check or UK Right to Work. Using this app will give you a secure way to prove your identity yourself while doing your DBS check or proving your UK right to work. What you can do with Atlantic Data Digital ID • Prove your identity online for UK DBS checks • Prove your UK Right to Work (Only for UK and Irish nationals). • Securely reuse and share your identity for more than one UK DBS check Privacy We cannot share your details without your permission or mine or sell your data to third parties. Only you can share your data when you choose to with your employer / recruiter. Your details are are stored encrypted by us in our data centers. Your account will be maintained until it is active. Once you decide to discontinue or delete your Account / Digital ID, your information will be deleted from our systems. You can r…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Atlantic Data Digital ID's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Atlantic Data Digital ID runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0474AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.