Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Expressen Tidning's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#0C74B4 accent
#111111 text
- #1EXPRESSEN Välkommen till Expressen Expressen granskar, griper in och driver debatt. Vi läg
- #2X Expressen (a LEDARE: ANDERS BORG HAR RÄTT OM S OCH M | Li EXPRESSEN GRANSKAR
Captions read from the screenshots (OCR, may contain small errors): 2 headlines, 14.5 words on average (longest 16).
Screenshots
iPad screenshots
Icon palette
About this app
Nu kan du läsa den digitala upplagan av Expressens papperstidning när du vill, med vilken av dina iOS-enheter du vill och oavsett var du råkar befinna dig I världen. Dessutom kan du hålla dig uppdaterad med allt det senaste som hänt I världen via våra digitala nyhetsflöden. I Expressens app kan du bläddra, läsa och uppleva vår nyhetsrapportering, fördjupande dokument, genomarbetade granskningar och engagerande krönikor av kända profiler sju dagar I veckan, 365 dagar om året. Vårt berättande berör I alla kanaler och den digitala produkten du tittar på här är, förstås, inget undantag. Utöver nyhetstidningen varje dag får du också en hel bilaga om sport nedladdad i din smartphone eller din tablet. Vill du läsa ikapp tidningar du missat går det också utmärkt. Du kan själv välja mellan att köpa lösnummer eller teckna dig för en prenumeration. Appen är enkel att navigera och texter från t…
App details
What you can learn from Expressen Tidning
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Expressen Tidning's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Expressen Tidning runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C74B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.