Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Skål International's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#142C8C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Founded in 1934, Skål International is the oldest travel association and the only global organisation that brings together the professionals from all the sectors of the Travel, Tourism and Hospitality industries. Through their leadership, professionalism and friendship, over 12.500 members worldwide work together to enhance Skål’s Vision, maximise networking opportunities and develop a Responsible Tourism Industry”. Through this App, members and people interested in the world of tourism will be able to keep up to date with the latest industry news, find out what Skål is and join live the Skål International Annual World Congress. The Skål App will enable congress participants to access, participants list, programme, live-streaming of the Opening Ceremony and the Annual General Assembly, presentation of the Sustainable Awards among others.
App details
What you can learn from Skål International
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Skål International's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Skål International runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #142C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.