Sampled from 6 of Jazmin Chebar's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECE4 bg
#CFCFC8
#D4946C accent
#111111 text
Reading the caption text from the screenshots in your browser…
En la app de Jazmin encontrá una nueva forma de descubrir nuestra colección, navegando por todas las categorías desde la comodidad de tu celular. Accedé al New In antes que nadie, y disfrutá de una experiencia de compra práctica, cómoda y rápida, para que encuentres lo que buscás y guardes todo lo que te gusta, todo al alcance de tu mano. Podés gestionar tu cuenta, y así realizar un proceso de check-out más rápido e inteligente para vos. Además, encontrá nuevos contenidos para seguir descubriendo el Universo Jazmin. Con el mismo nivel de asistencia en línea de Jazmin, Peggy te espera para ayudarte en todo lo que necesites mientras disfrutás de nuestra app.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Jazmin Chebar's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Jazmin Chebar runs a light set with one background colour (#ECECE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D4946C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.