Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of UK ETA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C74B4 bg
#3B87BE
#6C9CCC accent
#FFFFFF text
Screenshots
Icon palette
About this app
Use the UK ETA app to apply for an electronic travel authorisation (ETA) to come to the UK. Who can apply Find out if you need an ETA to travel to the UK at: https://www.gov.uk/electronic-travel-authorisation. How to apply on the UK ETA app 1. Take a photo of your passport. 2. Scan the chip in your passport. 3. Scan your face. 4. Take a photo of yourself. 5. Answer some questions about yourself. 6. Pay for your application. It should only take 10 minutes to apply. You do not need to enter your travel details. Before you start To apply you will need: • an iPhone 8 or newer with IOS 16 or later • the passport you will use to travel to the UK • a credit card, debit card or Apple Pay • access to your emails If you're applying for someone else they must be with you. If they are not, you should apply online at: https://www.gov.uk/electronic-travel-authorisation. After you apply Yo…
App details
What you can learn from UK ETA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are UK ETA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: UK ETA runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C74B4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C9CCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.