Sampled from 6 of ASO.dev Оптимизация в AppStore's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#A4ECFC bg
#90CFDD
#A46444 accent
#111111 text
ASO.dev – лучший альтернативный клиент для App Store Connect с полным набором инструментов App Store оптимизации (ASO), помогающий вашему приложению расти. Автоматизируйте выпуск приложений, экономя время и обеспечивая точность обновлений. Ваши API-ключи и данные надежно хранятся на устройстве. Оптимизируйте метаданные через официальный API App Store Connect. Запросы идут напрямую с устройства, без серверов, для максимальной безопасности. Гибкое управление безопасностью с индивидуальными и командными API-ключами. • Умный редактор метаданных: Создавайте уникальные метаданные с аналитикой ключевых слов, анализом конкурентов и мгновенным откатом. Упрощайте релизы macOS и iOS копированием метаданных. • Массовый редактор: Обновляйте локализации сразу. Переводите контент с помощью ИИ (OpenAI, Claude, DeepSeek), Google Translate или DeepL. Находите дубликаты и сравнивайте версии. • Таблица…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are ASO.dev Оптимизация в AppStore's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ASO.dev Оптимизация в AppStore runs a light set with one background colour (#A4ECFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A46444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Developer Tools apps approach the same problem? Browse more Developer Tools apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.