Sampled from 3 of SMC AR Viewer's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4EC bg
#D6D6CF
#0474BC accent
#111111 text
An augmented reality (AR) application for SMC teaching learning factories (TLF), which display data from the production line in real time. Thanks to the application the user can easily and rapidly access data from the TLF in a spectacular way. With the premade markers and the image recognition the data can be visualised individually in each station. To use the application, data provider is required!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are SMC AR Viewer's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SMC AR Viewer runs a light set with one background colour (#F4F4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0474BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Developer Tools apps approach the same problem? Browse more Developer Tools apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.