Sampled from 6 of СТОКМАНН - интернет-магазин's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#8C9474 bg
#7B8266
#445C84 accent
#111111 text
Ваши модные покупки в СТОКМАНН, только теперь — ещё удобнее. Больше брендов, больше новинок и больше возможностей — в приложении. Выбирайте базу и тренды для всей семьи, а также товары для дома, сохраняйте то, что нравится, в вишлист, заказывайте с доставкой по всей России или в ближайший универмаг. • Belucci, Guess, Karl Lagerfeld, Marco di Radi, EA7, Marc O’Polo, Calvin Klein, Furla, Sabrina Scala, Coccinelle, Tommy Hilfiger, New Balance, Geox и ещё сотни имён — известных во всем мире, а также локальных. • Наиболее полный ассортимент товаров, примеры стилизаций, подборки трендов, модные образы от стилистов и инфлюенсеров. • Профиль с отслеживанием покупок и картой постоянного покупателя; • Комфортный и быстрый заказ в пару кликов. Универмаги СТОКМАНН и любимый шопинг теперь всегда рядом.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are СТОКМАНН - интернет-магазин's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: СТОКМАНН - интернет-магазин runs a light set where the background shifts from screenshot to screenshot (first shot #8C9474) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #445C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.