Sampled from 6 of OPT!M's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#44A4F4 accent
#111111 text
OPT!Mは購入したい商品の「オーダーリスト」を作成するエリア限定のアプリです。 アプリから購入したい商品を選択してオーダーリストを作成すればQRコードが完成して販売窓口にて提示するだけで簡単に注文が出来ます。 ご購入までの流れは以下の通りです。 1. 対象エリア付近にてアプリを起動・チェックイン 2. 注意事項をご確認の上、商品をリストに追加してオーダーリストを作成 3. スマートフォン上で購入用のQRコードを表示 4. 現地窓口にて、QRコードを読込み後商品引換えし、購入完了 ※販売予定数終了の際は、販売期間内でも売切れとなります。ご了承ください。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are OPT!M's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OPT!M runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #44A4F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.