Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 2 of IGA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141414 bg
#343434
#DC0C24 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Experience the convenience of shopping for your favourite items in-store from the comfort of your own home with our click-and-collect option, or get your purchases delivered straight to your doorstep. The choice is yours! Easy access to the best deals and specials You can create personalized lists of favourite items. Easily and quickly access the items you frequently purchase. You can shop in-store, opt for click-and-collect, or get your purchases delivered to your doorstep. Free Delivery on $100 shops* *Free delivery offers are limited-time offers that may be withdrawn at any time for any one or more stores. Free delivery, when offered, is only available from certain stores for delivery to addresses available for free delivery from those stores. A minimum order value may be required to qualify for free delivery. Availability and delivery pricing can be viewed at igashop.com.au wh…
App details
What you can learn from IGA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 2 screenshots above are IGA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IGA runs a dark set with one background colour (#141414) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC0C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.