Sampled from 5 of EXECUTIVE's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4C4C2C bg
#656549
#2464B4 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Belanja kapanpun dan dimanapun langsung di aplikasi Executive Temukan koleksi terbaru dari Executive dengan berbagai pilihan kategori mulai dari pakaian sampai aksesoris untuk Wanita dan Pria. Anda juga bisa berbelanja koleksi denim terkini dari Tirajeans. Ada banyak promo menarik untuk pembelian dari aplikasi Executive. Scan & Shop Scan kode barcode pada label product untuk menemukan outfit yang Anda ingin temukan di online. Click & Collect Pengambilan order langsung di toko pilihan Anda dengan layanan Click & Collect kami (layanan Click & Collect saat ini baru tersedia di Jabodetabek). Layanan Alterasi Gratis layanan pengubahan atau penyesuaian panjang celana. Panjang celana akan disesuaikan dengan panjang inseam yang Anda inginkan. Notify Me Jika ada perilisan item baru atau ada produk favorit Anda yang sudah tidak tersedia, kami akan memberitahukan melalui fitur ‘Beritahu Sa…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are EXECUTIVE's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: EXECUTIVE runs a dark set with one background colour (#4C4C2C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2464B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.