Sampled from 3 of Evology Parking's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#24345C bg
#425072
#D4348C accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 2 headlines, 9 words on average (longest 9), 50% speak to "you".
Whether you are looking to pre-book or pay for a stay in one of our car parks - The Evology Parking app puts finding and paying for parking in the palm of your hand. Our powerful Evology pre-booking service lets you find available parking spaces in your area and ensures a unified parking experience by simply reserving your space in advance and turning up to enjoy your stay. You can also pay for parking across all of our sites, meaning no more fumbling for change! Choice is important, which is why Evology gives you multiple options when it comes to how to manage your parking. Some journeys are different and that means a new approach. Our aim is to make travelling easier, putting the power over your parking in your hands so you can get from A to B with minimal fuss.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Evology Parking's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Evology Parking runs a dark set with one background colour (#24345C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D4348C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.