Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Start TODAY Meal Plan, Fitness's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#747474 bg
#878787
#5C3C2C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Your wellness journey starts here! Start TODAY now has a free option, making it easier to start your wellness journey. Join our community and get 1 Community Challenge, 1 Expert Meal Plan, and Daily Motivation at no cost. Want more? Upgrade to Start TODAY Premium to unlock unlimited workouts and challenges, all meal plans and recipes, live coaching calls, journaling, achievements, and more support to help you reach your wellness goals. MEAL PLANS: Take the stress out of mealtime with simple, delicious meal plans designed by our expert dietitians including Joy Bauer, RDN. Free users get access to 1 Expert Meal Plan to help make healthy eating easier. Upgrade to Premium to unlock all meal plans and recipes, with approachable ideas, helpful cooking tips, and expert guidance to support your goals. FITNESS CHALLENGES: Get moving and stay motivated with fitness challenges designed to meet y…
App details
What you can learn from Start TODAY Meal Plan, Fitness
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Start TODAY Meal Plan, Fitness's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Start TODAY Meal Plan, Fitness runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #747474) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C3C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.