Screenshot style breakdown
Sampled from 6 of Calgary Transit RT's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#AC1414 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Calgary Transit Real Time App offers interactive commuting over the map along with real time buses arrival schedules at any given location in the city of Calgary. Calgary Transit Real Time App Offers Following Features: - Dynamic real-time updates on buses and ctrains - Stops nearby - Search by stop name, stop#, or route# - Buses and ctrains schedule auto refreshes every 30 seconds - Bus and ctrain stops interaction from map itself - Set radius for nearby stops - Favourite your bus and ctrain stops - Resizable map - See bus and ctrain routes on map - See vehicle positions on map in real time
App details
What you can learn from Calgary Transit RT
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Calgary Transit RT's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Calgary Transit RT runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC1414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.