Screenshot style breakdown
Sampled from 6 of Fire Chaser's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC8C4C bg
#DD7B42
#3C7CFC accent
#111111 text
Screenshots
Icon palette
About this app
Fire Chaser est une application mobile gratuite, développée pour les habitants des Bouches-du-Rhône répondant au besoin d’informer le grand public de la survenue d’un incendie et de son évolution. NOTIFICATIONS Vous êtes alerté en temps réel grâce à des notifications qui vous permettent de suivre la progression d’un incendie. Lors de la survenue d’un événement, vous recevez une notification et êtes averti qu’un suivi démarre dans l’application.Vous pouvez choisir de ne plus suivre cet événement et êtes ainsi désabonné de toutes les prochaines mises à jour concernant ce suivi. Les événements sont triés selon leur dernière mise à jour, et leur vignette de présentation contient plusieurs informations : - La date de création dans l’app ; - Le titre de l’événement ; - L’état, qui lui attribue aussi sa couleur ; - Le nombre de contributions de la communauté; - Le nombre d’informations pa…
App details
What you can learn from Fire Chaser
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Fire Chaser's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fire Chaser runs a light set with one background colour (#FC8C4C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C7CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.