Screenshot style breakdown
Sampled from 4 of Soldout KSA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C4C5C accent
#111111 text
Screenshots
Icon palette
About this app
Welcome to Sold-out! This electronic application is the perfect solution for marketing the products of productive families. We always strive to support this important segment of the community and we believe that they deserve an opportunity to showcase their products and increase their sales. If you are looking for quality products and unique craftsmanship, Sold-out app is the perfect place for you. The application allows you to enjoy a convenient and easy shopping experience, as you can browse a variety of unique products that have been produced with love and care by productive families. Whether you're looking for a special gift for someone special or want to do some shopping for yourself, you'll find what you're looking for in the Sold-out app.
App details
What you can learn from Soldout KSA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Soldout KSA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Soldout KSA runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2C4C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.