Screenshot style breakdown
Sampled from 6 of El Palacio de Hierro's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C140C bg
#3B342E
#9C4C44 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Mi Palacio: la aplicación oficial de El Palacio de Hierro Pocas historias son tan fascinantes y entrañables como la de El Palacio de Hierro. Desde nuestra fundación en 1888 y la apertura del primer gran almacén en el Centro Histórico de la Ciudad de México, hemos sido pioneros y referencia de lujo en tiendas departamentales del país. A lo largo de 135 años, nos hemos convertido en parte de la vida e historia de México; forjando estrechos lazos con más de cinco generaciones de mexicanos. Somos una empresa orgullosamente mexicana que representa y selecciona lo mejor del mundo y del país. “Soy Totalmente Palacio” es una forma de ser, de vivir, expresar y celebrar el estilo personal. Una experiencia de compra única En "Mi Palacio", ofrecemos una selección exclusiva de las mejores marcas de moda para mujeres, hombres y niños, belleza, perfumería, relojes, joyería, hogar y tecnología. Llev…
App details
What you can learn from El Palacio de Hierro
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are El Palacio de Hierro's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: El Palacio de Hierro runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C140C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C4C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.