Sampled from 6 of Abby: Bulk Billing Telehealth*'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4494DC accent
#111111 text
Online Healthcare That Feels Like Self-Care Bulk-Billing (Government Subsidised) Telehealth Appointments Now Available. Same-day appointments with doctors who can access your full medical history. All Your Care, All in One App. From headaches to herpes, coughs to cramps, and everything in between - Abby has you covered. With Abby, you can easily book appointments, order prescriptions, get tested, build a care plan, organise referrals, start screenings, and see a doctor - all from your phone. We're Your New Regular GP Clinic, 100% Online. Abby is your new go-to for all things healthcare. We remember your medical history, so you don't have to. Say goodbye to repeating yourself and hello to care that's tailored to you. All Your Essentials, at Your Fingertips: AI-Powered Symptom Checks Our smart symptom checker doesn't just guess - it uses advanced AI to analyse your symptoms and…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Abby: Bulk Billing Telehealth*'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Abby: Bulk Billing Telehealth* runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4494DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.