Sampled from 4 of e-NINSHO本人確認サービス's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#045CAC accent
#111111 text
Reading the caption text from the screenshots in your browser…
e-NINSHO本人確認サービスは、株式会社野村総合研究所が提供する「e-NINSHOサービス」でご利用いただくアプリです。 e-NINSHOサービスを利用する民間企業等からの依頼に基づき、公的個人認証によりユーザーの本人確認を行い、依頼元にユーザー情報を提供します。 本アプリはアプリ単独では利用できません。e-NINSHOサービスをご利用の民間企業等のWebサイトからアプリが呼び出されることで、ご利用いただけます。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are e-NINSHO本人確認サービス's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: e-NINSHO本人確認サービス runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #045CAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.