Screenshot style breakdown
Sampled from 6 of Smart View : Screen Cast's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4FCFC bg
#D6DDDD
#8CBCFC accent
#111111 text
Screenshots
Icon palette
About this app
Smart View App Lets you enjoy multimedia content from your mobile and PC on your Smart TV as well as letting you control the Smart TV with your mobile. With Smart View you can easy to watch your favorite content on your TV. Play content from your mobile TV Assist, easy to connect your mobile to the TV and select videos, pictures, or even music. Your content will instantly play on the Smart View TV Cast. Create Playlists Create personalized playlists to access all of your favorite videos, photos, and music in one place. Play content from your PC Add content files or even a whole folder from your PC into Smart View, and play everything on the list in one go! Features • Smart Things Smart View App • Mirror Smart View, Allshare, Allcast • Phone screen on a large smart TV • Support for all media files, pictures, videos, etc. • Cast media files and mirror screen to TV and Windows • Screen…
App details
What you can learn from Smart View : Screen Cast
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Smart View : Screen Cast's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Smart View : Screen Cast runs a light set where the background shifts from screenshot to screenshot (first shot #F4FCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8CBCFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.