Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Project Monarch Science's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#BCDCEC bg
#A5C1CF
#FC9404 accent
#111111 text
- #1carl MAY POINT CELLULAR TRACKING
- #2Project Monarch ® Total Tags Detected = 2 Monarch #1 (ID: 00000033) 7)
- #3< Monarch #1 Monarch #1 A 4 Tag Id: 00000033
- #4Project Monarch Detection Leaderboard
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 8 words on average (longest 13).
Screenshots
iPad screenshots
Icon palette
About this app
Project Monarch is an effort to leverage recent advances in tracking technology, that have enabled the development of the world’s smallest tracking devices, to track Monarch migration. The tracking devices on the monarch butterflies transmit at the same frequency as Bluetooth which means that everyone with a smartphone is carrying around a receiver in their pocket! This revolutionary approach can potentially create the largest wildlife tracking receiver network in the world, but only if members of the public download and use the free Project Monarch app. These data will allow scientists to track the movements of monarch butterflies in detail never previously imagined. We will see how monarchs utilize key stopping points along migratory routes and learn more about the speed and direction of migration, helping identify the most important sites for habitat conservation and restoration.…
App details
What you can learn from Project Monarch Science
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Project Monarch Science's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Project Monarch Science runs a light set where the background shifts from screenshot to screenshot (first shot #BCDCEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC9404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.